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Ryanair passenger wins support of 357,000 Facebook users after €300 charges
UPDATE: There seems an almost inexhaustible supply of people wanting to share their unhappiness with Ryanair. The number of Facebook likes now stands at more than 387,000 and comments at 19,475. Read...
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Ryanair chief Michael O’Leary calls Facebook critic “an idiot”
Apparently never one to miss an own goal Ryanair chief executive, Michael O’Leary, has called the woman who racked up 560,000 likes, for her Facebook post about excessive charges, an idiot. After being...
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Ryanair is an analogue brand in a digital world and must change
Controversial low-cost airline Ryanair’s negative attitude to all aspects of digital except ticket sales is a fast track to creating a socially toxic brand on a global scale. One story in the past...
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Waitrose didn’t screw up with #Waitrosereasons social campaign
So was it a success or was a social media fail? Earlier we reported on how Waitrose’s latest foray into social media appeared to have gone awry. It was hijacked by people making fun of the...
View ArticleWaitrose and Clegg: mistakes on autopilot or flame marketing masterpieces?
Waitrose and Clegg: mistakes on autopilot or flame marketing masterpieces? I just can't decide…I am finding myself a social media schizophrenic of late.
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Tesco has a social media moment as it cracks #horsemeat joke
A bad week for Tesco and let’s not forget Iceland, Aldi and Lidl as the horsemeat burger story has cantered…okay enough of that. Yesterday Tesco took the initiative and ran national newspaper ads to...
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The archaic approach of Ryanair to social media
Late last month, it was announced that Robin Kiely had been appointed to what some have referred to as “the worst job in PR” – head of comms at Ryanair. This week, Kiely made his first significant...
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Burger King gains 30,000 new Twitter followers as account returns after...
Burger King has returned to Twitter with almost 30,000 more followers after its account was hacked last night and rebranded as McDonald’s. The burger chain lost control of its account and began sending...
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How you can make the most out of social media disasters
When it comes to recent social media disasters, there are no shortage of examples. Back in November, I did a fairly comprehensive run through of the social media fails in 2012, which included a...
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The fail trail – the do’s and don’ts when a social media PR crises hits...
More often than not, silence is never the best option when it comes to company gaffes. A holding statement acknowledging an issue is good, it shows empathy and action. The next step is to establish the...
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